SG Luxe Collection

PROFILE

SG Luxe Collection is a dynamic boutique sales, marketing and public relations representation and consultancy company specializing in the luxury hospitality, tourism and lifestyle markets. We provide a bespoke comprehensive solution to your sales, marketing and public relations needs, reflecting our belief that every client has its own unique requirements. We adopt a strategic and innovative approach in our commitment to increase awareness, market share, revenue and profitability in the most cost effective manner.

HOTELS & RESORTS

SHIELA GOMEZ

CEO

SHIELA GOMEZ, a recognized authority in hospitality, has over two decades of international success in the premium luxury travel and hospitality industry, having worked in senior leadership positions ranging from sales, marketing, branding, partnerships and public relations, in both Asia-Pacific and global roles for luxury brands such as Raffles, Fairmont, Swissotel and Island Destinations.

She has forged long-standing relationships with industry leaders globally and has earned a reputation as a results-driven marketing leader, having implemented several notable new initiatives in the luxury segment.

Her wealth of experience, expertise and passion for the luxury travel and tourism industry continues to lead the company to further expansion of the agency’s portfolio, to meet the ever-growing consumer appetite for high end quality products and brands, while ensuring client strategy always reflects commercial objectives.

Shiela believes that the core of a successful business is people and passion.

Daniel Shankar

FOUNDER

DANIEL SHANKAR is a travel enthusiast who has travelled extensively, loves understanding the diverse cultures and aspires to visit all the islands in the Pacific Ocean from which he derives energy by connecting with it. This inspired the founding of SG Luxe Collection. In his years of working in the finance and travel industry, Daniel has developed extensive knowledge and understanding of the corporate, meetings, conventions and incentives industries, having organized his first international incentive and major financial convention for over 5,000 delegates in the region.

With his forward thinking philosophy, Daniel is a strong advocate and believer of indepth focus on customers’ diverse needs and has stimulated growth in the tourism industry through high impact sales initiatives and robust destination awareness through genuine engagement in supporting travel partners.

Daniel believes that the core of every business is its people and instills a culture of sharing knowledge, collaborating with and connecting true talent.

LYNN YEOW-DE VITO

PUBLICITY

LYNN YEOW-DE VITO, is a well-respected PR and communications veteran with over 15 years of expertise in the lifestyle industry.
Endowed with an entrepreneurial streak, she established her own PR agency after working in Marketing Communications for international hotel chains Raffles Hotels, Marriott International, Pan Pacific Hotels Group, and PR agencies. She has personally managed the pre-openings of hotels such as Capella Singapore, St Regis Singapore, Alila Hotels and Resorts, Jia Boutique Hotel, and award-winning restaurants such as Odette and Joel Robuchon.

She is well-known for her generous appetite and passion for the F&B industry. This ardent foodie and mother of four boys travels extensively around the globe for good food.

MAY YIP

SOCIAL MEDIA

MAY YIP, has spent over 14 years in the publishing industry. As editor of Style: Magazine, the fashion publication was voted the top female fashion magazine in Singapore. She had also launched fashion magazine, L’Officiel, as deputy editor, after a two-year tenure as a fashion and lifestyle journalist at The Straits Times. She was also a contributor to The Peak, The Business Times, Prestige, Tatler, Harper’s Bazaar and Female magazines. May was also the editor of Harper’s Bazaar Junior, and Fraser Cachet, a premium travel magazine targeted at guests of Frasers Hospitality.

She has since worked on PR, social media strategy, web development and content creation with Club 21, COMO Hotels & Resorts, Rosewood Hotels, Moet & Chandon, Belvedere and others.

A content specialist with experience across all platforms, May has conceptualised and executed expertly researched editorial articles, social media campaigns, videos and even entire coffee table books and magazines for luxury brand names.

LYLA LIN

Marketing

LYLA LIN, is an experienced, all-rounded PR and marketing professional with event planning skills, design and branding. Over the past ten years, she has serviced regional luxury lifestyle brands and events such as Mr & Mrs Smith, The Miele Guide and many others in the past.

Strong in operations and equipped with a metrics-driven business acumen, she spearheaded a luxury restaurant group’s marketing and media relations, sales and events for their businesses in Singapore, Malaysia and Indonesia for seven years. She played an integral role in the pre-opening of seven restaurant concepts by the Group, from branding and creative conceptualization to operations.